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Useful articles.
Pixel
The Facebook Pixel is a piece of JavaScript code for your site, allowing you to measure, optimize and create audience groups for your ad campaigns. If the Pixel is to work properly, you need to link it to your site, fortunately, in WebWave - a web page builder without coding - this activity is trivial.
All information about Pixel and Events is available here.
Connecting using code
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Go to Facebook Piksel
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Click the "Connect data" button.
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Next click "Web", then "Connect".
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Set name of your Pixel, then you have to click "Create Pixel".
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Next enter your website URL and click the "Check" button.
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Select "Meta Pixel only", then click "Next" button.
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Next go to "Data sources" → click your name of pixel→ "Overview" →"Continue Pixel Setup".
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Select first option.
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Copy your Pixel code, paste it to the website <head> section and publish your website.
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You can select this option (Optimally).
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Open the Event Setup tool.
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Enter website url and click Open Website.
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Event Setup tool should be visible on the website opened in the new tab. At this point pixel is connected and you can setup the events.
