Structured data improves the way your website is displayed in internet search results, allows google robots to better understand its content and raises the number of views. In this article, you will learn how to add structured data to your website created in web design software WebWave CMS

 

What is structured data?

How to add structured data to my website?

Basic tags

More tags

Example

 

 

 What is structured data?

Structured data is a typical way of describing website content so it's easily understandable to robots. Properly formatted data is being placed in HEAD section of a website, allowing robots to correctly interpret its content and display it in Google Maps, Google Now etc. What's important, thanks to structured data, Google displays on search results page extended descriptions, where you can see for example company address, logo, map etc. Structured data allows users searching for your website see this:

 

 

 How to add structured data to my website?

In order to add structured data to a website created in WebWave website builder:

  1. Create an adequate code (read more below).
     
  2. Test if the code is correct. Use this tool.
     
  3. Open WebWave website builder, enter Settings and Edit HEAD tag.


     
  4. In the new window enter your code. Save changes and publish your website.

 

 

 Basic tags

 Logo

 

To show Google which graphics should it use as a logo of your company, add this code to HEAD tag:

 

<script type="application/ld+json">
    {
      "@context": "http://schema.org",
      "@type": "Organization",
      "url": "http://www.example.com",
      "logo": "http://www.example.com/images/logo.png"
    }
</script>

 

 Contact

 

It is important to add company contact details in the description. Consider a code like this:
 

<script type="application/ld+json">
   { "@context" : "http://schema.org",
        "@type" : "Organization",
        "url" : "http://www.your-company-site.com",
        "logo" : "http://www.example.com/logo.png",
        "contactPoint" : [
          { "@type" : "ContactPoint",
            "telephone" : "+1-401-555-1212",
            "contactType" : "customer service"
           } ] }
</script>

 

 Social media

 

To add social media details to the description paste this code to HEAD tag:

 

<script type="application/ld+json">
   { "@context" : "http://schema.org",
     "@type" : "Organization",
     "name" : "Your Organization Name",
     "url" : "http://www.your-site.com",
     "sameAs" : [ "http://www.facebook.com/your-profile",
          "http://www.twitter.com/yourProfile",
          "http://plus.google.com/your_profile"] 
   }
</script>

 

 More tags

Both Google and other internet searches support structured data which use schema.org. The schema describes the language which can be used for structured data. When creating a code you should always use this language. 

 

More about allowed tags and how to use them read on schema.org. You can also read more here.

 

 

 Example

I prepared for you an exemplary code, which is already placed on a website of website builder WebWave.

 

<script type="application/ld+json">
{ "@context" : "http://schema.org",
  "@type" : "Organization",
  "name" : "WebWave CMS",
  "alternateName" : "WebWave",
  "url" : "http://webwavecms.com",
  "logo" : "http://static.webwavecms.com/webwave_mail_footer_logo.png",
  "sameAs" : [ "https://www.facebook.com/WebWaveCMS",
    "https://plus.google.com/u/0/b/118312568074694593713/+Webwavecms/posts",
    "https://twitter.com/WebWaveCMS"],
  "contactPoint" : [
    { "@type" : "ContactPoint",
      "telephone" : "+48 731 395 898",
      "contactType" : "customer service"
    } ] }
</script>

 

Structured data 

15 January 2019

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