Adding product variants allows you to sell your product in different sizes and colors without any need of creating a separate article for each variant.
You may add variants while editing the product by pressing "more options" button and choosing "manage product variants".
For example we are running a clothing store and we would like to enable our clients making purchases in S, M, L sizes and green and black colors. In this case we have to add 2 variants - Size and Color. Then to each variant we are adding an option with the appropriate values. In addition, the creator allows to add price differences, it means that if we want a green shirt to be 10$ more expensive than the black one, we have to enter 10 in the field.
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