RWD - Responsive Web Design is a type of web design that provides a customized viewing experience for different browser platforms. A website created with RWD will display a different interface depending on what device is used to access the site.

 

 Device                  Safe and recommended width in pixels (px)
 Desktop  1240
 Tablet  768
 Horizontal phone  640
 Vertical phone  320
 

RWD has many advantages, which mobile version doesn't:

 

  1. Content management system (CMS) – RWD websites can be published and edited through one panel, which is not possible for mobile versions, which are usually separate services that need to be updated.
     
  2. Adjust website layout to every device separately - on RWD website we can change website layout on every device separately, so it fits the recommended width for each screen. In the mobile version, everything looks the same for each mobile device.
     
  3. One URL address – regardless of the device website is being viewed at, URL address won't change to mobile version address, so when you send a link to another person, who can view it on a different device, the website will be displayed properly. Mobile versions usually have slightly changed URL address to for example "m.webwavecms.com" or "mobile.webwavecms.com".
     
  4. Better SEO results – mobile version puts us in danger of "double content". It will negatively affect the positioning of your website when internet search discovers that your website and its mobile version have the same content but different URL addresses.                                                                                             
  5. Combined tracking codes  – mobiles versions, which are on two separate services, need to have implemented two tracking codes (w.g. Google Analytics) and results summed up. It doesn't apply to RWD websites.                                                                                                                                                                                   
  6. Google friendly – google encourages webmasters to use RWD technology, because it is user-friendly, so RWD websites have additional SEO advantage. 


 

Do mobile versions have any advantages over RWD websites?

  1. Quicker to make – creating mobile version is less time-consuming.                                                                    
  2. Easier to "slim down"  – optimization of the mobile version is way easier than of RWD one.
     
  3. Separate navigation and content – it is also possible in RWD websites, but it takes a lot of more time.

 

 

Conclusion

As you can see, the only good choice is to create RWD websites. Responsive websites are more accessible to users, easier to read on various devices and have a head start in terms of positioning. Let's create responsive websites and let mobile version fall by the wayside.

What is a responsive website and how is it different from a mobile version of a website

15 January 2019

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