Using adequate keywords is essential for SEO (search engine optimization). Easy to say, huh? How to select words which will increase the number of users on a website? In this article, you will learn how to build a website and successfully position it in internet searches.
When targeting keywords for your website, try to match them to questions frequently asked in your business. Imagine for a second that you are a customer - what do you need? What would you type in internet search?
Write down on a piece of paper all words and phrases you can think of.
Now, it is time to visit websites of similar businesses (especially the ones from the first page of internet search). Make sure to pay attention to meta title, meta description, and headlines. It might be helpful to use a tool majesticseo.com.
Add to your list all keywords spotted at competitors.
Meet Google Keyword Planner. Sign in to your AdWords account (or create one). Select "Search for potential keywords". Enter your product/service (what you are offering) and paste your website URL address.
In results, you can see groups of ads and an average number of views. Click on a particular group to see a list of keywords and their popularity. Add new keywords to your list. Make sure to place on your website the most popular words more often
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